photos of yesterday
i went to mainblock
then had lunch at KFC. one of our Marketing lecturer said that KFC in Malaysia had a clearly segmentation - their major target customers are Malay. This conclusion is partly right, coz KFC here is quite different from China's. If KFC's target customers are for middle/upper class in China, I think their target are working class in Malaysia. Believe me, you won't find the comfortable and luxury feeling here.
a combo of KFC food.
then had lunch at KFC. one of our Marketing lecturer said that KFC in Malaysia had a clearly segmentation - their major target customers are Malay. This conclusion is partly right, coz KFC here is quite different from China's. If KFC's target customers are for middle/upper class in China, I think their target are working class in Malaysia. Believe me, you won't find the comfortable and luxury feeling here.
a combo of KFC food.



Comments
Post a Comment